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Sven Reinecke
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Prof. Dr. Sven Reinecke

Marketing Strategist | Board Member | Educator

Sven Reinecke brings academic insight with executive practice in marketing, pricing and leadership.

CONTACT ME

Meet Sven

Academic Roles

Prof. Dr. Sven Reinecke serves as Director at the Institute for Marketing & Customer Insight at the University of St.Gallen (HSG), where he has been active since 1992. His research focuses on strategic marketing, branding, pricing, and marketing performance systems.

Industry Engagement

Through the “Best Practice in Marketing” program at the University of St.Gallen, Prof. Dr. Sven Reinecke has facilitated cross-industry exchange with companies like UBS, Ricola, and Sika for over 25 years. More than 2,700 participants from 700+ firms have taken part in this academically guided initiative.

Teaching & Programs

Sven Reinecke leads the “Best Practice in Marketing” platform, a strategic knowledge-sharing network with companies such as UBS, Hansgrohe, and Sika. He is also a board member at MPM AG and Olma Messen St.Gallen.

International Work

His international academic roles include visiting professorships at Stanford University and NOVA SBE in Lisbon. He collaborates on global research projects, contributing to cross-border marketing strategy insights.

Institutes Sven is a part of

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  • Member, Board of Directors

    Olma Messen St. Gallen

Expertise & Contributions

A comprehensive overview of academic leadership, research excellence, and strategic governance spanning over three decades in higher education and industry.

Education

Betriebswirtschaftslehre (Marketing & Trade)

In University of St.Gallen, this program focused on business administration with a specialization in marketing and retail management. 1992

Allgemeine Hochschulreife

In Ratsgymnasium Wolfsburg, with a broad academic foundation qualifying for university-level studies. 1986

Primary & Secondary Education

In Deutsche Schule Lissabon / Escola Alemã de Lisboa, receiving multilingual and multicultural early education in Portugal. 1973 to 1980

Experience

Executive Director, Institute for Marketing & Customer Insight

In University of St.Gallen, since 1992, active in research, teaching, and executive education. Held the role of Executive Director from 2015–2016 and again since 2018.

Board Member

In Olma Messen St.Gallen, appointed in 2023, contributing to strategic oversight and development.

Vice President, Board of Trustees

In Pestalozzi Children’s Foundation, serving since 2021, supporting educational and social initiatives for children.

Chairman of the Board

In MPM Market Performance Management AG, Leading board activities since 2004 for this marketing performance consulting firm.

Board Member

In Genossenschaft Olma Messen St.Gallen, 2017–2023, contributed to leadership and planning of large-scale public exhibitions.

Visiting Professor

In Nova School of Business and Economics, Lisbon, delivered graduate-level lectures in marketing strategy in Fall 2023.

Visiting Associate Professor

In Stanford University, Center of Design Research, Research and teaching fellowship during Spring 2014 in Palo Alto, CA.

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  1. 1973 - 1980
  2. 1986
  3. 1992

  1. Primary & Secondary Education​

    In Deutsche Schule Lissabon / Escola Alemã de Lisboa, receiving multilingual and multicultural early education in Portugal.

  2. Allgemeine Hochschulreife

    In Ratsgymnasium Wolfsburg, with a broad academic foundation qualifying for university-level studies.

  3. Betriebswirtschaftslehre (Marketing & Trade)

    In University of St.Gallen, this program focused on business administration with a specialization in marketing and retail management.