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Prof. Dr. Sven Reinecke

Marketing Strategist | Board Member | Professor | Speaker

With over 30 years of experience, Prof. Dr. Sven Reinecke bridges rigorous academic research and strategic business leadership. He serves as professor, director, advisor, and speaker, contributing to impactful decisions in both academic and industry settings. 

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Bridging Academia, Strategy & Governance

A career defined by long-term contributions to research, education, and institutional leadership.

Academic Roles

Director & Research Lead
Prof. Dr. Sven Reinecke is the Director for the Institute for Marketing & Customer Insight at the University of St.Gallen since 2015. His research spans strategic marketing, branding, pricing, and the development of marketing performance systems.

Industry Engagement

Best Practice in Marketing Program
For over 25 years, Prof. Reinecke has led the “Best Practice in Marketing” program at University of St.Gallen (HSG), facilitating applied, cross-industry exchange. More than 2 .700 participants from 700+ companies—including UBS, Ricola, and Sika—have taken part. He also contributes institutional insight through board roles at MPM AG, Olma Messen St.Gallen and Stiftung Kinderdorf Pestalozzi.

Teaching & Executive Education

Academic & Executive Teaching Across All Levels
An essential part of his work is designing and delivering high-level executive education programs—both in open-enrollment formats and tailored in-house courses for leading organizations. He also teaches in the globally top-ranked SIM program (Master in Strategy and International Management), consistently ranked No. 1 worldwide by the Financial Times.

International Work

Visiting Professorships & Research
Prof. Reinecke has served as a visiting professor at Stanford University (Center for Design Research, spring 2014) and at NOVA School of Business & Economics in Lisbon (Fall 2023). He continues to collaborate on international marketing strategy studies.

Institutional Roles & Affiliations

Leadership positions and academic mandates across education, industry, and foundations.

ustg

Executive Director

Institute for Marketing & Customer Insight

olma messen

Member, Board of Directors

Olma Messen St. Gallen

mpm

Chairman of the Board

MPM Market Performance Management AG

pelossi

VP of Board of Trustees

Pestalozzi Children’s Foundation

Key Areas of Professional Contribution

Teaching, research, board leadership, academic–industry cooperation. 

Prof. Dr. Sven Reinecke as a Speaker

Prof. Dr. Sven Reinecke, Expert Keynote Speaker on Marketing and Leadership 

Engaging minds. Challenging perspectives. Driving change.  

Watch keynote videos or book Prof. Reinecke for your next event. 

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Education

Business Management @ University of St.Gallen

This program focused on business administration with a specialization in marketing and retail management.

High School @ Ratsgymnasium Wolfsburg

With a broad academic foundation qualifying for university-level studies.

Primary & Secondary Education​ @ Deutsche Schule Lissabon

Receiving multilingual and multicultural early education in Portugal.

Experience

Executive Director @ Institute for Marketing & Customer Insight

Since 1992, active in research, teaching, and executive education. Held the role of Executive Director from 2015–2016 and again since 2018.

Board Member @ Olma Messen St.Gallen

Appointed in 2023, contributing to strategic oversight and development.

Vice President, Board of Trustees @ Pestalozzi Children’s Foundation

Serving since 2021, supporting educational and social initiatives for children.

Chairman of the Board @ MPM Market Performance Management AG

Leading board activities since 2004 for this marketing performance consulting firm.

Visiting Professor @ Nova School of Business and Economics, Lisbon

Delivered graduate-level lectures in marketing strategy in Fall 2023.

Visiting Associate Professor @ Stanford University

Center of Design Research, Research and teaching fellowship during Spring 2014 in Palo Alto, CA.