For over 25 years, Prof. Dr. Sven Reinecke has led the academic direction of the Best Practice in Marketing program — a long-standing initiative designed to foster exchange between marketing professionals from benchmark companies and academia.
This platform brings together decision-makers from diverse industries to reflect on marketing challenges, learn from comparative research, and share strategic insights in a confidential setting.
The program includes:
As academic director, Prof. Dr. Reinecke:
He has personally shaped the program since its early beginnings and continues to evolve it in response to the changing marketing landscape — including topics like AI, sustainability, and customer journey management. Feel free to reach out to me if you have any questions.
Executives from various industries have participated in the Best Practice in Marketing program — making it one of the most respected executive marketing formats in Europe.
To explore how this format bridges research and practice, or to collaborate on future editions, feel free to get in touch.