Introduction In my years of teaching, consulting, and researching strategic marketing, I have seen our field evolve more rapidly in the last decade than perhaps at any other point in its history. The rise of big data, algorithmic targeting, and personalized advertising has undeniably enhanced the precision and power of marketing. However, these capabilities raise […]
Introduction In today’s volatile marketplace, a brand is far more than a name or logo—it’s a strategic asset, a compass for decision-making, and a powerful mechanism for long-term corporate success. Professor Sven Reinecke of the University of St. Gallen underscores this importance in his extensive body of work, which marries academic rigor with sought-after strategic […]
Introduction The successful preparation of marketing professionals depends heavily on pedagogical approaches that extend well beyond theory. Sven Reinecke—a renowned professor and former Director of the Institute for Marketing at the University of St. Gallen—actively champions a methodology grounded in real-world problems, pushing students to bridge theoretical insights with actionable marketing and strategic thinking This post […]
