Prof. Dr. Sven Reinecke combines rigorous scientific research with hands-on teaching. He engages students from undergraduate to doctoral levels and leads the Master in Marketing Management and the PhD track in Marketing at the University of St. Gallen.
Academic leadership across Bachelor, Master, and PhD levels.
Prof. Reinecke supervises bachelor, master, and doctoral theses at the Institute for Marketing & Customer Insight. He guides students through topic selection, empirical methods, literature synthesis, and formal writing—ensuring academic integrity and independent, high-quality research.
Supervision, teaching, and applied marketing education.
Under the supervision of Prof. Dr. Sven Reinecke, students have the opportunity to write their Bachelor’s, Master’s, or doctoral thesis at the University of St.Gallen.
Topics span cutting-edge areas of marketing, strategy, and customer behavior, with a strong emphasis on practical relevance and academic rigor. Interested students are encouraged to propose marketing-focused research ideas aligned with Prof. Reinecke’s expertise.
Prof. Dr. Sven Reinecke regularly teaches and coordinates marketing courses at all academic levels—Bachelor, Master, and PhD.
His teaching focuses on strategic marketing, customer insight, and branding, combining theory with real-world business cases. Students benefit from his in-depth knowledge, interactive lectures, and his connection to global marketing networks.
As Academic Director of the MiMM programme, Prof. Dr. Sven Reinecke ensures the curriculum is both forward-looking and relevant to the needs of companies.
The programme equips students with a deep understanding of marketing and management through cooperation with corporate partners and practical learning formats, including bootcamps and consulting projects.
Within the SIM programme, Prof. Reinecke and his team are responsible for the marketing modules.
His teaching contributes to one of the most prestigious international management programs worldwide, consistently ranked top globally by the Financial Times. The marketing courses emphasize global strategy, positioning, and brand leadership.
Prof. Dr. Sven Reinecke serves as a doctoral supervisor and committee member in the PhD Programme in Management (PMA) at the University of St.Gallen.
This is the university’s largest doctoral programme, where Prof. Reinecke supports research in strategic marketing, consumer behavior, and brand management. Doctoral candidates benefit from his methodological expertise and access to corporate partners.
Interested in a guest lecture, joint course module, or executive seminar collaboration?
Please reach out to explore tailored teaching engagements aligned with your organization’s learning objectives.