With a strong portfolio of books, journal articles, and conference contributions, his research has advanced the field of marketing on national and international stages.
As the initiator of the “Best Practice in Marketing” program, he plays a central role in transferring academic knowledge into corporate decision-making, fostering collaboration between research and industry to drive innovation and strategic growth.
Cutting-edge research on pricing, channels, and consumer behavior.
In our research on price management, we focus on how companies can capture the value they create—through strategic pricing tools, behavioral insights, and implementation frameworks.
The digital transformation reshapes marketing every day. Our research helps companies build adaptive capabilities to keep pace with algorithmic change and shifting customer behavior.
Global brands must understand how country-of-origin effects and local cultural cues shape perception. We study international positioning strategies that resonate in diverse markets.
AI is more than automation—it’s a strategic enabler. We analyze how marketing leaders can responsibly integrate AI to enhance decision-making, personalization, and ethical leadership.
Sponsorship is only effective when activated smartly. We explore how rights holders and sponsors can digitally leverage assets for long-term brand value.
Authoritative works bridging marketing theory and practice.
Prof. Dr. Sven Reinecke welcomes selective opportunities for research collaboration, academic exchange, and expert commentary in the areas of strategic marketing, pricing, and marketing performance. If you represent a university, research institution, think tank, or media outlet, feel free to get in touch to explore meaningful collaboration or request insights.